Empowering the CU Marketing Department

Recently, Intuvo released news about the publication of a new white paper designed to give credit union marketing managers information about marketing automation systems so that they can make better technology purchase decisions in the future. You may have already read the news online.

The new paper outlines the requirements for an effective marketing automation platform for the modern credit union, describing the basic functionality required, explaining the importance of trigger marketing and comparing credit union specific systems to those designed for other industries. The goal is to empower credit union marketing managers.

As CEO Jeff Shood put it: “Most departments within the modern financial institution have technology platforms that make them more effective at their jobs. It’s time the marketing department was given the power to automate some of its work, increasing the credit union’s ability to meet member needs as soon as a trigger indicates that the member is ready to purchase a new financial product or service.”

Intuvo now serves credit unions nationwide with marketing automation technology, data analytics, pre-populated content, and client relationship management (CRM) software. The result is that Intuvo clients have consistently experienced up to a 30% increase in their lending business by automating the analysis of real-time member data and triggering personalized communication via email, direct mail and sales force automation in order to send the right message to the right member at the right time.

For more information, download the new white paper now.