Credit Unions that win more home finance business stand to gain some significant benefits, according to a new white paper just published on our website. The news was released earlier today. In the white paper, Intuvo CEO Jeff Shood pointed to a number of benefits credit unions could enjoy by helping more members finance homes,…
This past week, credit union executives from around the country came together in Las Vegas to discuss mortgage lending. The ACUMA conference is a great event and the topic should be of concern to every marketing executive working in our space. To succeed in mortgage lending, financial institutions must provide information to borrowers on a…
This past week, credit union executives from around the country came together in Las Vegas to discuss mortgage lending. The ACUMA conference is a great event and the topic should be of concern to every marketing executive working in our space. To succeed in mortgage lending, financial institutions must provide information to borrowers on a regular basis….
By Jeff Shood All businesses feel the need for speed. But what good is that increased activity if your aim is off? Technology has long been sold on the promise of providing better, cheaper and faster production, but much is lost when all the company is doing is speeding up old, poorly designed human processes….
War is 90 percent information, Napoleon reportedly said. In the high-stakes, highly competitive financial services industry, banks and credit unions must have good data and know how to use it. Credit Unions are automating their marketing so that products and services intersect as efficiently as possible with member need and opportunity. Trigger marketing takes marketing…
Most marketing managers don’t spend a lot of time on technology integrations, which is fine, but when it comes to running a highly effective member marketing organization, bringing data into the marketing platform from other core systems is very important. Effective marketing is measured by engagement and conversion, two things that can only happen when…
The goal of any company, no matter the industry, is to attract more customers to its products and services. Marketers in the financial services industry are automating their efforts to achieve consistent branding in the minds of prospects, demonstrate the value of their offerings and be top of mind when they are ready to buy….